We believe life insurance should be easy to understand and simple to buy. No complicated terms, no confusing options, just straightforward protection for the people you love.
Plain English explanations. No insurance jargon or confusing terms.
Simple 4-step process that takes just 2 minutes to complete.
We work with FCA-authorized insurers to connect you with the right coverage.
Answer a few simple questions and we'll get you quotes from trusted UK insurance providers who can help with your specific needs.
Help us understand what's most important to you so we can find the right coverage.
Insurance doesn't have to be complicated
No confusing insurance terms. We explain everything in words you actually understand.
Most applications are approved in 24 hours. No waiting weeks for an answer.
Real people to help you, not chatbots. Contact us anytime for simple, honest advice.
Simplified insurance explanation and guidance diagram
Choose what works best for your family
Make sure your family can maintain their lifestyle if something happens to you.
Family with children protected by life insurance
Ensures your family can stay in their home by paying off the mortgage completely.
Family home protected by insurance coverage
Simple life insurance to cover final expenses and leave something for your loved ones.
Peace of mind through comprehensive insurance coverage
Getting protected is easier than you think
Answer 4 simple questions about what you need and your situation.
Simple insurance questionnaire interface
We search our partners to find the best coverage options for your needs.
Insurance provider search results
Pick the option that fits your budget and gives you peace of mind.
Insurance provider selection interface
Complete your application and your coverage starts protecting your family.
Insurance protection shield for complete coverage
Join thousands of UK families who chose simple, honest life insurance protection.
Quick application
Your data is safe
Real people to help
Protected family enjoying life together with insurance peace of mind